5 Essential Website Features Your Website Needs

A website is often the first point of contact a potential customer has with your brand or business. The success of your business in the digital space depends on a well-designed website to establish credibility and trust with visitors – so much so that a poorly designed website can turn customers away. Trust is a … Read more

RISPLS Hires Colburn Strategic Partners for Website Redesign

RISPLS Chooses Colburn Strategic Partners for Website Redesign

  Colburn Strategic Partners, Inc. FOR IMMEDIATE RELEASE:  RISPLS hires Colburn Strategic Partners Design Website and Improve User Experience Providence, Rhode Island – June 7, 2016: The Rhode Island Society of Professional Land Surveyors has chosen Colburn Strategic Partners to redesign their website. (See the redesigned website here: https://www.rispls.com) The RISPLS uses its existing website … Read more

Your Website Should Be Mobile Friendly for these 3 Reasons

The modern consumer demands more, and will search elsewhere if your website is not mobile-friendly. Has your business transitioned to a mobile-friendly website? Do you know whether or not mobile-friendly is implemented on your site? In many ways, the use of mobile devices has overtaken the traditional desktop experience, and it’s important for businesses to … Read more

WordPress Websites Outperform Traditional Websites

WordPress Sites Outperform Traditional Websites

Alex Colburn, Colburn Strategic Partners

The Internet of the Past

Users of the internet were much different 20 years ago. One reason for that is technical; the dial-up internet connections at the time were holding usage back. Less data could be stored and accessed on servers by the average user, and as a result the internet featured data-light websites and applications. From the user experience, interacting with the internet meant both that your home phone was inaccessible and that you were going to invest some time into waiting for pages to load. Many web pages acted as nothing more than static billboards, displaying HTML information passively.

Web 3.0 and Today’s User

Fast-forward to present day, and you’ll see a much different type of person using the internet. Users expect a full experience when they visit a website. Inter-connectivity between devices means that the web’s big players are required to be active on many platforms simultaneously. Content is king, and has been reigning for 20 years now. A site’s visitor will be disappointed if content has not changed between visits. Search engines, social media, and apps are fully integrated into our everyday life, and current technology trends indicate that we will only become more connected to the internet in the future.

Still, the website is the hub in which users interact with the internet. Many companies have adapted very well to this new web ecosystem, managing websites with highly crafted content and regular updates. We recommend using a website run by WordPress, as it provides you with a high quality content management system that is flexible to many various website functionalities. Here are the 5 Reasons WordPress Websites Outperform Traditional Static HTML Websites.

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Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity

Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity

Alex Colburn, Brand Strategist, Colburn Strategic Partners

A 125 Year Old Dynasty

Narragansett Brewing Company (NBC), now a 125 year old brand, has deep ties to New England and its home in Rhode Island. Surviving through the Prohibition and the Great Depression, it grew to be an instantly recognizable brand through its sponsorship of the Boston Red Sox. It’s slogan, “Hi Neighbor, Have a ‘Gansett!” was the crux of the sponsorship marketing, announced by American sportscaster Curt Gowdy and others every Red Sox game for nearly two decades. In a time when beer was simply beer, Narragansett had a Lager, an Ale, and a Porter.

Narragansett was a beer for the people, and locals have stuck by the brand despite its tumultuous history. In the mid 1960’s Narragansett Brewing Company switched ownership, and sales declined gradually through until 1981 when the main brewery in Rhode Island was shut down. In 1998 the main brewery in Cranston RI was demolished; Narragansett became a shell of its past glory, supported by die-hard locals and bars.

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WordPress Site Design: Creating an Info Hub for SaLIS Journal

The Surveying and Land Information Science Journal contacted us in September 2014 to create a website that acts as a crossroads and information hub for the now and future subscribers of SaLIS Journal. The SaLIS Journal publishes research articles, technical papers, technical notes, information on survey education and history, as well as

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Datumate Partners with CSP: Datugram™3D given a US audience

Datumate logo

Founded in Israel, Datumate developed Datugram™3D, revolutionizing terrestrial photgrammetry. Datumate’s products are revolutionizing “field-to-plan” processes for land surveying, civil engineering and architectural applications, providing at least a threefold increase in productivity and cost reduction. Datumate’s products serve a multitude of customers, including both private land surveying firms as well as national mapping agencies, allowing them to execute and process their land surveying works easier, faster, cost effectively, and with enhanced quality.

Datumate and Colburn Strategic Partners Inc. partnered in September 2013 to develop a plan to

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