Drone & UAV Brochure for Maine Technical Source | January 2023

Client Profile: Maine Technical Source, Surveying & Engineering Supply CompanyLocations: Yarmouth, ME; Woburn, MA; Syracuse, NY; Wappingers Falls, NY In January 2023 Colburn Strategic Partners was hired by Maine Technical Source to produce a info brochure marketing piece for use in their sales pitches at trade shows, expos & demonstrations. The design process was completed … Read more

AAGS Selects Colburn Strategic for Website Redesign

AAGS Joins Forces with Colburn Strategic to Redesign Website and Improve Web Experience for Members The American Association for Geodetic Surveying has selected Colburn Strategic for their website redesign as of April 2016. We are very excited to work with them and provide AAGS with an improved web experience. The American Association for Geodetic Surveying … Read more

Your Website Should Be Mobile Friendly for these 3 Reasons

The modern consumer demands more, and will search elsewhere if your website is not mobile-friendly. Has your business transitioned to a mobile-friendly website? Do you know whether or not mobile-friendly is implemented on your site? In many ways, the use of mobile devices has overtaken the traditional desktop experience, and it’s important for businesses to … Read more

WordPress Websites Outperform Traditional Websites

WordPress Sites Outperform Traditional Websites

Alex Colburn, Colburn Strategic Partners

The Internet of the Past

Users of the internet were much different 20 years ago. One reason for that is technical; the dial-up internet connections at the time were holding usage back. Less data could be stored and accessed on servers by the average user, and as a result the internet featured data-light websites and applications. From the user experience, interacting with the internet meant both that your home phone was inaccessible and that you were going to invest some time into waiting for pages to load. Many web pages acted as nothing more than static billboards, displaying HTML information passively.

Web 3.0 and Today’s User

Fast-forward to present day, and you’ll see a much different type of person using the internet. Users expect a full experience when they visit a website. Inter-connectivity between devices means that the web’s big players are required to be active on many platforms simultaneously. Content is king, and has been reigning for 20 years now. A site’s visitor will be disappointed if content has not changed between visits. Search engines, social media, and apps are fully integrated into our everyday life, and current technology trends indicate that we will only become more connected to the internet in the future.

Still, the website is the hub in which users interact with the internet. Many companies have adapted very well to this new web ecosystem, managing websites with highly crafted content and regular updates. We recommend using a website run by WordPress, as it provides you with a high quality content management system that is flexible to many various website functionalities. Here are the 5 Reasons WordPress Websites Outperform Traditional Static HTML Websites.

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Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity

Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity

Alex Colburn, Brand Strategist, Colburn Strategic Partners

A 125 Year Old Dynasty

Narragansett Brewing Company (NBC), now a 125 year old brand, has deep ties to New England and its home in Rhode Island. Surviving through the Prohibition and the Great Depression, it grew to be an instantly recognizable brand through its sponsorship of the Boston Red Sox. It’s slogan, “Hi Neighbor, Have a ‘Gansett!” was the crux of the sponsorship marketing, announced by American sportscaster Curt Gowdy and others every Red Sox game for nearly two decades. In a time when beer was simply beer, Narragansett had a Lager, an Ale, and a Porter.

Narragansett was a beer for the people, and locals have stuck by the brand despite its tumultuous history. In the mid 1960’s Narragansett Brewing Company switched ownership, and sales declined gradually through until 1981 when the main brewery in Rhode Island was shut down. In 1998 the main brewery in Cranston RI was demolished; Narragansett became a shell of its past glory, supported by die-hard locals and bars.

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Design Your Brand Identity With Purpose- Free Webinar

Design Your Brand Identity With Purpose

Presented by Alex Colburn, Brand Strategy Consultant
Colburn Strategic Partners

Registration is Closed
Saturday
10/24/2015

12:00-1:30 PM EDT

In this workshop we will go through the process of creating a brand for your company, organization, idea, or product. We will start by discussing tools and strategies used to create a unique and descriptive name. Attendees will learn how to identify the key elements that define their “brand”, as well as tools to use to brainstorm and generate potential

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WordPress Site Design: Creating an Info Hub for SaLIS Journal

The Surveying and Land Information Science Journal contacted us in September 2014 to create a website that acts as a crossroads and information hub for the now and future subscribers of SaLIS Journal. The SaLIS Journal publishes research articles, technical papers, technical notes, information on survey education and history, as well as

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Datumate Partners with CSP: Datugram™3D given a US audience

Datumate logo

Founded in Israel, Datumate developed Datugram™3D, revolutionizing terrestrial photgrammetry. Datumate’s products are revolutionizing “field-to-plan” processes for land surveying, civil engineering and architectural applications, providing at least a threefold increase in productivity and cost reduction. Datumate’s products serve a multitude of customers, including both private land surveying firms as well as national mapping agencies, allowing them to execute and process their land surveying works easier, faster, cost effectively, and with enhanced quality.

Datumate and Colburn Strategic Partners Inc. partnered in September 2013 to develop a plan to

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