Branding & Web Design Services for Hospitality and Service Brands
Strategy-First Branding & Web Design Services
Colburn Strategic Partners is a specialized branding agency dedicated to helping hospitality and service businesses thrive. We elevate your business through targeted brand positioning, captivating visual identity, and effective strategies that drive sales and growth.
Whether you’re launching a new venture or revitalizing an established brand, we guide you through every stage—from concept to completion—to ensure your business connects with its ideal audience.
1. Brand Strategy
Brand Strategy Includes:
A strong brand strategy is critical to attracting guests to your hospitality or service business. We’ll craft a strategy together and help you meet your business and revenue goals by:
- Defining what makes your business unique
- Crafting compelling messaging
- Showcasing what sets you apart from your competition
- Positioning your business as the top choice for your target audience
- Elevating your presence in the market
Your brand strategy will serve as a roadmap for your visuals—logo design, color palette, menus, packaging, website design, and social media graphics—ensuring a cohesive, memorable identity across all customer touchpoints.
Strategic Direction
Vision & Mission
Competitor Research
Brand Positioning
Brand Attributes
Target Profiles
Customer Journey
Content Strategy
Messaging
2. Visual Identity
Once we’ve developed your brand strategy, we bring that plan to life through visual design. Your business will have a visual identity that:
- Capture’s your brand’s voice and essence
- Prioritizes your ideal customers by keeping their needs and expectations in mind
- Immediately resonates with your target audience and inspires them to choose you
Your brand identity will include a custom logo, a cohesive color palette, typography, styled imagery, patterns, and other design elements—all working together to create a unique experience for your customers.
Logo Design
Color and B&W Versions
Symbol & Icon Versions
Horizontal & Vertical Versions
Digital File Outputs
Color Palette (HEX codes)
Typography
Branded Imagery
Style Guide & Brand Guidelines
3. Website Design
With your ideal customer in mind, we’ll identify the exact features your website needs to capture the attention of your target audience. We manage the entire process from design to launch, helping you:
- Choose the best platform (WordPress, Shopify, Squarespace, etc)
- Determine the focus and structure of your pages
- Set-up an online store
- Select the right visuals, graphics, and content for each page
At the end, you’ll have a website that not only engages visitors but also boots sales and accelerates revenue growth.
Website Roadmap
Web Platform
Website Design
Sales Funnel
E-Commerce Websites
Booking & Online Ordering Websites
Online Shop Setup
Images & Graphics
Website Copy*
*Our content strategist can create text and images for your website, or we can use your existing content and integrate it into the design. Either way, we ensure the content aligns with your brand and engages your audience.
4. Menus & Print Design
Our design packaging, print, and marketing materials will ensure your brand consistently stands out and leaves a lasting impression. From custom packaging to brochures, menus, and signage that align with your brand’s identity, we’ll make sure:
- Every element speaks directly to your target audience
- Your visuals and messaging are cohesive across all customer touchpoints
- Your brand stays top-of-mind and builds strong connections with potential customers
Our goal is to create a seamless, unified brand experience that drives engagement, loyalty, and growth for your business.
Menu Design
Print Marketing Design
Brochures & Booklets
Catalogues
Marketing & Sales Collateral
Site Maps
Thank You Cards
Gift Cards
“Colburn Strategic Partners was so easy to work with! They are very skilled and talented at what they do. I got many compliments from clients about how nice my website is! I’m so happy and will be hiring them for future projects!”
Nadine Miller
Pure Health and Wellness
“It has been an incredible experience working with Colburn Strategic Partners to rebrand our business! We’re so glad we worked with their team and we highly recommend Colburn Strategic Partners.“
Allison Molis
Jaswell’s Farm
“Colburn Strategic Partners was great to work with from the start. They are flexible and discuss all options. Their design work is wonderful as well and we can’t wait to work on the next project together.”
Susie Bernado
Hope Lodge Venue
5. Our Partners
Colburn Strategic Partners collaborates with leading professionals to provide a comprehensive, wrap-around branding and marketing experience.