Design Your Brand Identity With Purpose
Presented by Alex Colburn, Brand Strategy Consultant
Colburn Strategic Partners
Registration is Closed
Saturday
10/24/2015
12:00-1:30 PM EDT
Crafting Brand Identity with Purpose: A Comprehensive Webinar
Unveiling the intricacies of brand creation, our upcoming webinar offers a transformative journey towards establishing a distinct brand identity. Delve into the realm of branding as we guide you through the process of crafting a brand that resonates with your company, organization, idea, or product.
Unveiling the Blueprint: Tools and Strategies for Brand Creation
Embark on our webinar journey as we unveil the foundational tools and strategies essential for brand creation. From deciphering the anatomy of a compelling brand name to understanding the nuances of brand essence, attendees will gain insights into the fundamental elements that underpin a successful brand.
From Concept to Reality: Navigating the Brand Launch
Navigate the pivotal juncture of brand launch with confidence. Explore the strategic considerations involved in determining the optimal time to unveil your brand or product to the wider market. Engage in a discourse on the significance of pre-launch testing and the implications of grand openings, as we unravel the question: “To launch, or not to launch?”
The Collaborative Journey: Roles in Brand Crafting
Unlock the collaborative dynamics inherent in crafting a brand identity. Gain a comprehensive understanding of the diverse roles and expertise required for a successful brand launch. From product testing to brand consultancy, from marketing prowess to visual storytelling, we dissect the pivotal contributions of professionals such as photographers, graphic designers, attorneys, and marketing teams. Additionally, we’ll explore the unique role of the intern in the brand development process.
Key Takeaways
- Foundations of Branding: Equip yourself with the tools and strategies essential for crafting a compelling brand identity.
- Strategic Brand Launch: Navigate the complexities of brand launch with insights into timing and pre-launch testing.
- Collaborative Excellence: Appreciate the diverse roles of professionals involved in brand crafting, and learn when and how to engage their expertise.