Brand Identity

Keys to Building a Successful Hospitality Brand

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Keys to Building a Successful Hospitality Brand In today’s hyper-competitive hospitality market, building a successful brand is more critical than ever. Whether you run a restaurant, venue, brewery, or vineyard, your brand is what distinguishes you from the competition, draws in loyal customers, and communicates your business’s unique value. Crafting a strong brand in the … Read more

How to Brand Your Restaurant to Stand Out

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How to Brand Your Restaurant to Stand Out In the bustling food and beverage industry, creating a strong brand identity is essential for restaurants aiming to attract diners and foster loyalty. Your restaurant’s brand encompasses everything from your logo and menu design to the ambiance and service style. A well-defined brand helps you differentiate yourself … Read more

How to Choose the Colors for Your Hospitality Brand

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How to Choose the Colors for Your Hospitality Brand Selecting the right colors for your hospitality brand is crucial for establishing an emotional connection with your audience and creating a memorable experience. Colors evoke feelings and perceptions that can significantly impact customer behavior, especially in the hospitality industry, where ambiance and experience are key to … Read more

Why Brand Strategy Matters to Hospitality Businesses

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Why Brand Strategy Matters to Hospitality Businesses Understanding Brand Strategy in the Hospitality Industry: Why It Matters for Restaurants and Wedding Venues In today’s highly competitive hospitality landscape, the significance of a strong brand strategy cannot be overstated. For restaurants, wedding venues, and other hospitality businesses, brand strategy plays a crucial role in attracting customers, … Read more

Essential Branding Tips for Wedding Venues: Creating an Unforgettable Experience

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Essential Branding Tips for Wedding Venues: Creating an Unforgettable Experience In the competitive world of wedding venues, effective branding is crucial to standing out and attracting couples seeking the perfect place to say “I do.” Your venue’s brand goes beyond just your logo; it encompasses the entire experience you provide, from your marketing materials to … Read more

Narragansett Beer’s Dynasty: Locale is Central to its Brand Identity

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Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity

Alex Colburn, Brand Strategist, Colburn Strategic Partners

A 125 Year Old Dynasty

Narragansett Brewing Company (NBC), now a 125 year old brand, has deep ties to New England and its home in Rhode Island. Surviving through the Prohibition and the Great Depression, it grew to be an instantly recognizable brand through its sponsorship of the Boston Red Sox. It’s slogan, “Hi Neighbor, Have a ‘Gansett!” was the crux of the sponsorship marketing, announced by American sportscaster Curt Gowdy and others every Red Sox game for nearly two decades. In a time when beer was simply beer, Narragansett had a Lager, an Ale, and a Porter.

Narragansett was a beer for the people, and locals have stuck by the brand despite its tumultuous history. In the mid 1960’s Narragansett Brewing Company switched ownership, and sales declined gradually through until 1981 when the main brewery in Rhode Island was shut down. In 1998 the main brewery in Cranston RI was demolished; Narragansett became a shell of its past glory, supported by die-hard locals and bars.

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Design Your Brand Identity With Purpose- Free Webinar

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Design Your Brand Identity With Purpose Presented by Alex Colburn, Brand Strategy ConsultantColburn Strategic Partners Registration is ClosedSaturday10/24/201512:00-1:30 PM EDT Crafting Brand Identity with Purpose: A Comprehensive Webinar Unveiling the intricacies of brand creation, our upcoming webinar offers a transformative journey towards establishing a distinct brand identity. Delve into the realm of branding as we … Read more