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3 Reasons Your Website Should Be Responsive

April 8, 2016

The modern consumer demands more, and will search elsewhere if your website is not mobile-friendly. Has your business transitioned to a mobile-friendly website? Do you know whether or not mobile-friendly is implemented on your site? In many ways, the use of mobile devices has overtaken the traditional desktop experience, and it’s important for businesses to … Read more

WordPress Websites Outperform Traditional Websites

November 13, 2015

WordPress Sites Outperform Traditional Websites Alex Colburn, Colburn Strategic Partners The Internet of the Past Users of the internet were much different 20 years ago. One reason for that is technical; the dial-up internet connections at the time were holding usage back. Less data could be stored and accessed on servers by the average user, … Read more

Narragansett Beer’s Dynasty: Locale is Central to its Brand Identity

November 10, 2015

Narragansett Beer’s Dynasty: How Locale is Central to its Brand Identity Alex Colburn, Brand Strategist, Colburn Strategic Partners A 125 Year Old Dynasty Narragansett Brewing Company (NBC), now a 125 year old brand, has deep ties to New England and its home in Rhode Island. Surviving through the Prohibition and the Great Depression, it grew … Read more

Brand Identity: Number 1 Priority

September 24, 2015

Brand Identity Should Be Your Number 1 PriorityAlex Colburn, Brand Strategist and Graphic Designer Colburn Strategic Partners Why is a focused brand identity so important? A focused brand identity is critical to transmitting your message or product. Knowing what your business or organization stands for also keeps you on track when making business plans. It’s … Read more

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