Alexander Colburn

8 Hospitality Business Ideas

8 Hospitality Business Ideas The hospitality industry is a dynamic field with endless opportunities for entrepreneurs. Whether you’re looking to enter the food and beverage … Read More

Why Brand Strategy Matters to Hospitality Businesses

Why Brand Strategy Matters to Hospitality Businesses Understanding Brand Strategy in the Hospitality Industry: Why It Matters for Restaurants and Wedding Venues In today’s highly … Read More

Crafting the Perfect Menu: How to Make Your Restaurant Stand Out

Crafting the Perfect Menu: How to Make Your Restaurant Stand Out In the bustling world of the restaurant industry, your menu is more than just … Read More

Essential Branding Tips for Wedding Venues: Creating an Unforgettable Experience

Essential Branding Tips for Wedding Venues: Creating an Unforgettable Experience In the competitive world of wedding venues, effective branding is crucial to standing out and … Read More

Maximizing Your Restaurant’s Online Presence: Essential Strategies for Success

Maximizing Your Restaurant’s Online Presence: Essential Strategies for Success In today’s digital-first world, having a strong online presence is critical for restaurants looking to attract … Read More

5 Essential Website Features

5 Essential Website Features A website is often the first point of contact a potential customer has with your brand or business. The success of … Read More

3 Reasons Your Website Should Be Responsive

The modern consumer demands more, and will search elsewhere if your website is not mobile-friendly. Has your business transitioned to a mobile-friendly website? Do you … Read More

WordPress Websites Outperform Traditional Websites

WordPress Sites Outperform Traditional Websites

Alex Colburn, Colburn Strategic Partners

The Internet of the Past

Users of the internet were much different 20 years ago. One reason for that is technical; the dial-up internet connections at the time were holding usage back. Less data could be stored and accessed on servers by the average user, and as a result the internet featured data-light websites and applications. From the user experience, interacting with the internet meant both that your home phone was inaccessible and that you were going to invest some time into waiting for pages to load. Many web pages acted as nothing more than static billboards, displaying HTML information passively.

Web 3.0 and Today’s User

Fast-forward to present day, and you’ll see a much different type of person using the internet. Users expect a full experience when they visit a website. Inter-connectivity between devices means that the web’s big players are required to be active on many platforms simultaneously. Content is king, and has been reigning for 20 years now. A site’s visitor will be disappointed if content has not changed between visits. Search engines, social media, and apps are fully integrated into our everyday life, and current technology trends indicate that we will only become more connected to the internet in the future.

Still, the website is the hub in which users interact with the internet. Many companies have adapted very well to this new web ecosystem, managing websites with highly crafted content and regular updates. We recommend using a website run by WordPress, as it provides you with a high quality content management system that is flexible to many various website functionalities. Here are the 5 Reasons WordPress Websites Outperform Traditional Static HTML Websites.

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