Case Study: Colburn Strategic Partners designs website and online presence for Cold Brook Cafe in Scituate, RI

In 2024, Colburn Strategic Partners was hired by Cold Brook Cafe (Scituate, RI) to design a website and enhance their online presence. We had worked with them previously to design take-out menus, but saw an opportunity to increase their reach by designing and developing a website for them. Until then, they had relied on a Facebook page and word-of-mouth to market their business, however their Facebook page had become hard to manage and we wanted to create a centralized site to publish their menu and hours.

We started by creating a spreadsheet of their menu and its pricing, and once that was done we used that to build out their online menu on the new website. We designed the layout and user experience of the site to emphasize a call for takeout call-to-action, and built the website with a good local SEO framework.

In addition to designing the website, we optimized their Google Business Profile. There was a number of service categories they qualified for that they weren’t using, and the profile needed an update with new images. We also utilized Google’s restaurant menu function to set the items and prices right on the Google Business Profile, which will help to better index their site for specific searches related to the food & beverage they offer.

Lastly, we wanted to create a dedicated page for hiring and employment at Cold Brook Cafe. Because the cafe is located in a village in rural Scituate, it can be hard to find qualified workers, and we knew that by creating a dedicated page we could provide pre-screening info and funnel qualified candidates to the cafe.

Since working with us, they’ve received over 12,000 web site views in 16 months of having a website.