Case Study: Colburn Strategic Partners hired by Griswold company Franklin Surveys for web site design

Colburn Strategic Partners was hired by Franklin Surveys to redesign their website in 2024. This wasn’t our first time working with them, as Franklin Surveys was one of our first clients back in 2013. The Griswold CT surveying company had a basic website but needed a professional site that would perform better on Google.

We first worked on writing new copy for the website before we started on the design. We wanted to position his business as a trusted partner to engineering and construction businesses in Connecticut, as well as residential landowners. Our copywriter produced the content and submitted to our web designer so that they could mockup the homepage for the client.

Once the homepage mockup design was approved, we started developing the website. We wanted to make sure that the new website design evoked Connecticut, and we did this by using real job site shots provided by Franklin Surveys. Additionally, there was additional functionality we wanted to get from the website. We added a page to facilitate getting more reviews on Google, and we also created a Careers page to help him find employees more consistently.

The final design was a clean, modern, and professional look with clear calls-to-action. Since working with us, Franklin Surveys has increased their leads captured on their website by +300%.

“Alex and his team have been great to work with! We have already noticed a significant increase in contacts from the new website!” Kevin Franklin, Franklin Surveys